ODE (from Ancient Greek: ᾠδή ōdḗ) is a type of lyrical stanza and a brand new range of Greek, premium food products. In Greece, odes were originally poetic pieces performed with musical accompaniment. The logo for the ODE range of Greek food products was designed with a constant change in the letter-spacing as the different periods we find in poetry or the measures of a song. For the ODE packaging identity, we let poetry inspire us to create a great range of products and to literally treat them like works of art. Since many may never realize how important a frame is to the enjoyment of a work of art, the ODE Premium range was inspired by the one thing that all art has in common: the frame.
The containers were painted leaving a “see through” window that enhances and defines the product without overpowering it. Just like a great frame made for a great work of art. For the Premium Mass range, we opted for an earthier feel, taking inspiration from the art in nature and the symmetry one finds – a honey comb or a line of trees in a field – and depicting it through abstract illustrations and the colors of ripe fruit.
Creative Direction & Design: Alexandros Gavrilakis, Copy: Olympia Aivazi