Reflecting on the generational transition in the firm, we designed the company’s new corporate identity by re-interpreting the classic graph paper and replacing the lines with dots. The dot provided us with a direct link to the three fundamental values – safety, quality, integrity – that the firm is committed to deliver consistently, while the existence of a conceptual grid radiates seriousness and ordered thinking.
The element of the circle (a universal symbol of wholeness and original perfection) that appears to be “moving” throughout the various brand applications, is an asset that allows for high variability, highlighting the joy of innovation and sparkling creativity.
The use of the neon green color and the selected imagery, communicate, both internally and externally, the vision and sustainable orientation of the next-generation.
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