Gloria Patisserie

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Branding & Visual Identity for Gloria Patisserie - Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - Illustration Alexandros Gavrilakis Design

Visual Identity for Gloria Patisserie - Communication Material Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - illustrations Alexandros Gavrilakis Design

Our mission for the design of Gloria’s new logo and packaging was to create an effortlessly elegant visual identity that communicates history and quality. In addition to this, we really wanted to give the viewer a behind-the-scenes glimpse into the magic world of a pâtissier: the recipes, the utensils, the ingredients, the hard work and imagination that go into the making of a great dessert.

Visual Identity for Gloria Patisserie 50 years - Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - Award Winning Posters Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - Alexandros Gavrilakis Design  Branding & Visual Identity for Gloria Patisserie - Etched style Illustrations Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - Communication Material Alexandros Gavrilakis Design

Inspired mainly by vintage cookbooks, the final design features clean, sans-serif typography, stamped in gold over custom-made etched illustrations that tell the real-surreal story of pastry making, thus conveying a sense of contemporary romanticism.

Branding & Visual Identity for Gloria Patisserie - Etched style Illustrations Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - packaging Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - Communication Campaign Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - Alexandros Gavrilakis DesignBranding & Visual Identity for Gloria Patisserie - Packaging Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - Communication Alexandros Gavrilakis Design

Branding & Visual Identity for Gloria Patisserie - Award Winning Illustrations Alexandros Gavrilakis DesignBranding & Visual Identity for Gloria Patisserie - Alexandros Gavrilakis Design

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